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Market Research

«Prime Consulting in cooperation with international research companies conducts market research in Europe, Greece and United States.”

With more than 10 years of experience, Prime is providing customized, premium marketing research services and political polling for businesses and organizations in Cyprus and Greece.

Utilizing a range of quantitative and qualitative research methods, Prime will propose a research design to fit each client’s unique needs in order for the client to make effective business and organizational decisions.

Qualitative Research

  • In Depth Interviews
  • In House Visits
  • Group Discussions
  • Focus Groups

Quantitative Research

  • Telephone Interviews
  • Online Surveys
  • In-home placement and product testing
  • Mail out studies
  • Extended usage panels
  • Mystery Shopper
  • Telephone Interviews (CATI)
  • Personal Interviews (CAPI)
  • Web based Interviews (CAWI)

Surveys such as:

  • D.A.R (day after call)
  • Market Entry
  • Customer Satisfaction
  • Audience Measurement
  • Industry Insights
  • Benchmarks
  • Omnibus Surveys
  • Elections polling and Exit polls
  • Image and Brand recognition surveys
  • Express surveys (in 24 hours delivery of results)
  • Loyalty surveys