Market Research

Prime Consulting specializes in delivering high-quality, customized market research and political polling services across Cyprus and Greece. In partnership with international research firms, we also conduct comprehensive studies in Europe and the United States.

With over 10 years of experience, our team designs and executes data-driven research strategies tailored to each client’s goals—empowering businesses, government bodies, and organizations to make informed decisions.

Our Research Expertise

We offer a full spectrum of qualitative and quantitative research methods to uncover actionable insights that drive strategic growth.

Qualitative Research Services

  • In-Depth Interviews
  • In-House Visits
  • Group Discussions
  • Focus Groups

These methods help uncover deep customer motivations, attitudes, and behavior patterns that numbers alone cannot capture.

Quantitative Research Services

  • Telephone Interviews
  • Online Surveys
  • In-home Product Placement & Testing
  • Mail-Out Studies
  • Extended Usage Panels
  • Mystery Shopper Programs
  • CATI (Computer-Assisted Telephone Interviews)
  • CAPI (Computer-Assisted Personal Interviews)
  • CAWI (Computer-Assisted Web Interviews)

Our data collection is accurate, scalable, and designed for statistical analysis—ideal for business forecasting and market validation.

Specialized Surveys & Insights

We conduct industry-specific surveys to address unique business questions:

  • D.A.R. (Day After Recall)
  • Market Entry Feasibility
  • Customer Satisfaction
  • Audience Measurement
  • Industry Insights
  • Benchmarking Studies
  • Omnibus Surveys
  • Election Polling & Exit Polls
  • Brand Awareness & Image Recognition
  • Express Surveys (24-hour turnaround)
  • Loyalty & Retention Surveys

Each survey is crafted to deliver fast, reliable results that support your marketing, branding, or expansion strategies.

Why Choose Prime Consulting?

  • Customized Research Designs
  • Local Expertise, Global Reach
  • Accurate, Actionable Insights
  • Fast Turnaround & Confidential Results

Let Prime Consulting guide your next strategic decision with confidence. Contact us today to learn more about our full suite of market research services.